In the world of wine, the ambiance of a tasting room is almost as important as the wine itself. This course, designed for professionals in the wine industry, will teach you how to achieve the ideal wine tasting room to maximize the profit and impact of your business. This course is especially beneficial for people considering opening a tasting room.
Through a combination of online lectures and hands-on exercises, you will explore useful practices such as creating displays and lighting, hosting events and tours, identifying high-quality staff members and utilizing social media marketing strategies. By the end of this course, you will have the practical knowledge to design an engaging atmosphere for your wine tasting room.
Learning Outcomes
- Design an aesthetically pleasing and profitable wine tasting room
- Identify friendly and knowledgeable staff members
- Plan and host special events and tours
- Leverage social media and websites to increase business
Skills You’ll Gain
- Wine tasting room design
- Hiring and keeping staff
- Tasting strategies
- Wine event planning and execution
- Social media marketing