Search Engine Optimization (SEO) Specialization on Coursera

Online

Become an SEO expert and master SEO tools and strategies

Created by UC Davis Continuing and Professional Education and hosted on the Coursera platform, this is an online course consisting of pre-recorded video lectures, auto-graded and peer-reviewed assignments and community discussion forums. This specialization program is self-paced and designed to help you master a specific career skill in as little as 4-6 months.

This online specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Section Number

000DMS100

Instruction Method

Online class

Section Notes

Enrollments are accepted on a continuous basis. Complete this specialization at your own pace.

This specialization consists of 6 courses:

Introduction to Search Engine Optimization
Search Engine Optimization Fundamentals
Optimizing a Website for Search
Advanced Content and Social Tactics to Optimize SEO
Advanced Search Engine Optimization Strategies
Website Optimization Client Report Project

Enrollments are accepted on a continuous basis. For more information on Coursera online courses, including enrollment policies and technical requirements, please visit: https://www.coursera.org/about/terms.

Enroll Now

Fee

Free and low-cost options available

Schedule

Enroll at any time and complete at your own pace.

Instructors

Eric Enge

Eric Enge is the CEO of Stone Temple Consulting and author of “The Art of SEO”. He is a speaker at dozens of conferences per year and contributes regularly to Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger and Social Media Today. He is the host of two live video broadcasts every week, The Digital Marketing Excellence Show and The Digital Marketing Answers Show. Eric is on our advisory board for our internal SEO program.

Dave Lloyd

Dave Lloyd is senior manager of Global Search Marketing at Adobe Systems where he leads a global team delivering Organic & Site Search strategies. His team’s charter is to deliver industry best practices, drive KPI-focused goals, integrate with all marketing and web disciplines, and alpha test Adobe Marketing Cloud products. He is Google-certified, has 12 years of digital and search marketing experience, and a Business degree from U.C. Davis. Dave is on our advisory board for our internal SEO program.

Rebekah May

Rebekah May is an SEO specialist with over 7 years’ experience developing and implementing search engine optimization strategies for businesses of all sizes, both nationally and globally. She works with clients such as Sotheby's International Real Estate, McAfee, Better Homes and Gardens and Embassy Suites to execute strategic initiatives to build and grow online presence through a combination of SEO, social media and content marketing strategies.