OIV Wine Marketing Program Online

Online

Learn how industry experts create a brand, market and sell wine in the United States. From market research to sales, the OIV Wine Marketing Program is the only course that incorporates all the elements necessary for negotiating the U.S. wine market. Explore practical aspects of labeling, distribution, legal issues and pricing, as well as extensive data on consumer and wine trade trends.

For 30 years, the M.Sc. degree program of the Organisation Internationale de La Vigne et du Vin (OIV) and UC Davis Continuing and Professional Education have been coordinating this intensive program.

Learn from the American wine industry's top speakers as they share their knowledge and insights. Presenters include:

Winemakers
Attorneys
Experts in data and research
Wine marketers
Distributors
Retailers
Sommeliers
Educators from UC Davis

Academic Units

Section Number

241VIT300

Instruction Method

Online class

Section Notes

This is an online, remote-learning course, which consists of content and curriculum that is taught with pre-recorded and real-time lectures, in addition to a real-time Q&A session with the instructors. Pre-recorded lectures and live sessions are accessed via our Canvas learning system and Zoom. Details regarding login information, the availability of lectures and the time(s) of instructor Q&As will be emailed out prior to the course start date.

Refund Deadline July 15, 2024. Refunds and/or enrollment transfers will not be approved after this date.

Enrollment Policies

Refunds, less a $50 processing fee, will be granted if requested at least two weeks prior to the course. Refund Deadline July 15, 2024. Refunds and/or enrollment transfers will not be approved after this date. View complete enrollment policy information including details on withdrawals and transfers.

Technical Requirements

To ensure your success in this online course, please review our online resources page.

Enroll Now

Schedule

Mon., Tues., Wed., Thur., Fri., Jul 22nd, 2024 to Jul 26th, 2024, 8:30am to 5:30pm

Fees

$1,500

Instructors

Christian Miller

Christian Miller, MBA, has worked in market research, brand and category management for more than two decades. He is the proprietor of Full Glass Research, which provides economic and market analysis and research for food and beverage producers and marketers. Clients range from small wineries and cheese producers to regional organizations and large multi-brand companies. Christian is also the research director for the Wine Market Council.

Theresa Sanchez

Theresa Sanchez, MBA, has launched million-dollar brands across the globe and designed business and manufacturing operations for top performance. She founded Di Vine Selection, a consulting company that helps wine professionals launch new brands, broker top organic, biodynamic and regenerative winemakers and viticulture consultants, develop top wine speaker education programs and teach others about wine. She holds an MBA in International Marketing and Organization Management from the Kellogg School of Management and a B.S. in Chemical Engineering.