OIV Wine Marketing Program Online - Day 01: Industry Overview

Online

Receive an industry overview during day one of the Wine Marketing Short Course.

Topics include:

History and geography of U.S. wine
Definitions and basic concepts in the U.S. wine industry
Basics of regulation and licensing
Sources of information and data
State of the industry presentation

The day will also include a wine reception.

CEUs

0.9

Section Number

241VIT301

Instruction Method

Online class

Section Notes

This is an online, remote-learning course, which consists of content and curriculum that is taught with pre-recorded and real-time lectures, in addition to a real-time Q&A session with the instructors. Pre-recorded lectures and live sessions are accessed via our Canvas learning system and Zoom. Details regarding login information, the availability of lectures and the time(s) of instructor Q&As will be emailed out prior to the course start date.

Refund Deadline July 15, 2024. Refunds and/or enrollment transfers will not be approved after this date.

Enrollment Policies

Refunds, less a $50 processing fee, will be granted if requested by Refund Deadline July 15. 2024. Refunds and/or enrollment transfers will not be approved after this date. Click here or visit https://extension.ucdavis.edu/student-services/withdrawals-refunds-and-transfers to view complete enrollment policy information including details on withdrawals and transfers.

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Schedule

Mon., Jul 22nd, 2024, 8:30am to 5:30pm

Fees

$350

Instructors

Christian Miller

Christian Miller, MBA, has worked in market research, brand and category management for more than two decades. He is the proprietor of Full Glass Research, which provides economic and market analysis and research for food and beverage producers and marketers. Clients range from small wineries and cheese producers to regional organizations and large multi-brand companies. Christian is also the research director for the Wine Market Council.