OIV Wine Marketing Program Online - Day 03: Launching A Brand

Online

Learn about what goes into launching a brand or new wine during day three of the Wine Marketing Short Course.

Topics include:

Consumers and sensory evaluation of wine
Alternative production – custom crushing and private labels
Digital marketing
Package design and label regulations
Tips and case studies on launching a brand

Academic Units

Section Number

241VIT303

Instruction Method

Online class

Section Notes

This is an online, remote-learning course, which consists of content and curriculum that is taught with pre-recorded and real-time lectures, in addition to a real-time Q&A session with the instructors. Pre-recorded lectures and live sessions are accessed via our Canvas learning system and Zoom. Details regarding login information, the availability of lectures and the time(s) of instructor Q&As will be emailed out prior to the course start date.

Refund Deadline July 17, 2024. Refunds and/or enrollment transfers will not be approved after this date.

Enrollment Policies

Refunds, less a $50 processing fee, will be granted if requested by Refund Deadline July 17, 2024. Refunds and/or enrollment transfers will not be approved after this date. . Click here or visit https://extension.ucdavis.edu/student-services/withdrawals-refunds-and-transfers to view complete enrollment policy information including details on withdrawals and transfers.

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Schedule

Wed., Jul 24th, 2024, 8:30am to 5:30pm

Fees

$350

Instructors

Christian Miller

Christian Miller, MBA, has worked in market research, brand and category management for more than two decades. He is the proprietor of Full Glass Research, which provides economic and market analysis and research for food and beverage producers and marketers. Clients range from small wineries and cheese producers to regional organizations and large multi-brand companies. Christian is also the research director for the Wine Market Council.