OIV Wine Marketing Program Online Day 5: The Retail Tier

Online

Learn about the retail tier, where the consumer meets the wine, during day five of the Wine Marketing Short Course.

Topics include:

The fine wine shop
Tasting room management
Digital retail and websites
E-commerce
Chain retail and category management
Selling on-premise
How restaurants choose and sell wine

Section Number

241VIT305

Instruction Method

Online class

Section Notes

This is an online, remote-learning course, which consists of content and curriculum that is taught with pre-recorded and real-time lectures, in addition to a real-time Q&A session with the instructors. Pre-recorded lectures and live sessions are accessed via our Canvas learning system and Zoom. Details regarding login information, the availability of lectures and the time(s) of instructor Q&As will be emailed out prior to the course start date.

Refund Deadline July 19, 2024. Refunds and/or enrollment transfers will not be approved after this date.

Enrollment Policies

Refunds, less a $50 processing fee, will be granted if requested by Refund Deadline July 19, 2024. Refunds and/or enrollment transfers will not be approved after this date. Click here or visit https://extension.ucdavis.edu/student-services/withdrawals-refunds-and-transfers to view complete enrollment policy information including details on withdrawals and transfers.

Enroll Now

Schedule

Fri., Jul 26th, 2024, 8:30am to 5:30pm

Fees

$350

Instructors

Christian Miller

Christian Miller, MBA, has worked in market research, brand and category management for more than two decades. He is the proprietor of Full Glass Research, which provides economic and market analysis and research for food and beverage producers and marketers. Clients range from small wineries and cheese producers to regional organizations and large multi-brand companies. Christian is also the research director for the Wine Market Council.