OIV Wine Marketing Program In-person

Learn how industry experts create a brand, market and sell wine in the United States. From market research to sales, the OIV Wine Marketing Program is the only course that incorporates all the elements necessary for negotiating the U.S. wine market. Explore practical aspects of labeling, distribution, legal issues and pricing, as well as extensive data on consumer and wine trade trends.

For 30 years, the M.Sc. degree program of the Organisation Internationale de La Vigne et du Vin (OIV) and UC Davis Continuing and Professional Education have been coordinating this intensive program.

Learn from the American wine industry's top speakers as they share their knowledge and insights. Presenters include:

  • Winemakers
  • Attorneys
  • Experts in data and research
  • Wine marketers
  • Distributors
  • Retailers
  • Sommeliers
  • Educators from UC Davis
Academic Units
0
Section Number
241VIT310
Instruction Method
Classroom

Location

Robert Mondavi Institute:Sensory Theatre

392 Old Davis Road, Davis, CA, 95616

Section Notes

This is a full week In-person course held on the UCD Campus. The program consists of both pre-recorded and real time lectures. 

Please refer to a campus map to locate the UC Davis Robert Mondavi Institute for Wine & Food Sensory Theater. 

Park in Lots VP1, VP2, or South Entry Parking Structure. 

  • Parking: If you plan to drive, please review the following link for parking information. The campus uses the AMP Parking app for ALL parking. You must have the app on your phone to pay for parking https://taps.ucdavis.edu/aggiepark. We suggest that you upload the app prior to visiting and bookmark it. 

There will be a Wine Social on Monday, the first day of the course, which will include a winery tour. Participants must WEAR CLOSED -TOE SHOES if they would like to participate in the winery tour. 

There will be no morning refreshments. 

BRING A SACK LUNCH. Eating establishments are limited around class site. 

Refund Deadline: July 15, 2024 

Enrollment Policies

Refunds, less a $50 processing fee, will be granted by Refund Deadline: July 15, 2023. Refunds and/or enrollment transfers will not be approved after this date.  View complete enrollment policy information including details on withdrawals and transfers.

Technical Requirements

To ensure your success in this online course, please review our online resources page.